Luxury Properties Showcase Shanghai December 2014
Alain Pinel Realtors Year in Review 2014! What an AMAZING year!
Luxury Portfolio Cultural Immersion Conference Shanghai July, 2014
Contact: Omied Bagheri / Alain Pinel Realtors / 408.655.8292 / OBagheri@APR.com http://www.OmiedSells.com
Local Real Estate Professional Extends Knowledge of Chinese Buyers by Attending Luxury Portfolio Immersion Conference in Shanghai
Alain Pinel Realtors’ Omied Bagheri takes part in event focused on the impact of Chinese consumers on real estate markets worldwide.
Los Gatos, CA – July 31, 2014 – An elite group of luxury real estate professionals attended the Luxury Portfolio Immersion Conference July 20-22 in Shanghai, China. Participants included Omied Bagheri, Realtor®, of Alain Pinel Realtors, an affiliate of Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World®, a global network of more than 500 premier real estate firms.
The inaugural event presented a unique opportunity for a select group of luxury real estate specialists who work with Chinese home buyers and sellers, with the opportunity to gain a deeper understanding of Chinese culture and traditions and specifically how they may impact decisions relating to real estate.
Speakers included a talented line-up of luxury and cultural experts, such as Rupert Hogewerf, chairman of the Hurun Report and founder of the China Rich List, who shared insights on what drives China's highest net worth individuals. The group was also joined by Andrew Taylor, co-CEO of China’s premier real estate website, Juwai.com, who explored the nuances of setting up a business in a vast and diverse country such as China.
In addition, attendees heard from numerous experts on cross-cultural communication and the unique nuances of Chinese culture during the packed three-day event.
“There were many subjects I enjoyed during this incredible conference. I particularly enjoyed learning about the cross-cultural communication differences between Western cultures and the Chinese. As a college student who's double majoring in International Business and Communication Studies, I already had an insight on cross-cultural communications. But the knowledge I gained during this conference with regards to this subject matter will greatly benefit my clients and help me understand what’s going on in their head when negotiating a sale on either side of the transaction.
In our culture we say and do things differently, so when dealing with a foreign client it’s very important for us to understand and respect their culture, values, and negotiation styles, especially when you’re working on a multi-million dollar deal. One wrong head nod, word, or phrase can make or break your client's deal,” said Bagheri.
“The Immersion Conference marks a milestone for Luxury Portfolio, as we brought together a very committed group of real estate professionals who are making significant investments – in time, money and professional development – to better serve this highly influential and growing market,” said Stephanie Pfeffer-Anton, executive vice president of Luxury Portfolio. “Opportunities such as this are a significant component in our strategic outreach to Asian consumers, which also includes a deeply enhanced online and print presence in the region.”
Affiliates of Luxury Portfolio market high-end homes to affluent consumers worldwide through the program’s strategic marketing program, including the award-winning website www.LuxuryPortfolio.com, which markets over 25,000 luxury homes to over three million high-net-worth visitors annually and features a total inventory of available properties totaling over $44 billion with an average price over $2.6 million dollars.
Omied and fellow Alain Pinel Realtors agents representing APR at the Luxury Property Showcase in Beijing, May 2014. Over 37% of properties sold last year were sold to International buyers. Marketing your property to International buyers is one of APR's strongest advantages over our competitors.
APR has partnered with Asia Pacific Properties giving clients access to offices in Hong Kong, Shanghai, Beijing and Guangzhou, with additional Caimeiju affiliates in Shanghai and Beijing. Copy and paste the following link in a new window to learn more about our International marketing campaign targeting Chinese buyers. https://blackandgold.apr.com/apr-in-the-news/alain-pinel-realtors-launches-chinese-language-website-in-partnership-with-international-marketer-caimeiju/
SARATOGA, California (June 20, 2014) — Alain Pinel Realtors (APR) had a network of agents accompany Michi Olson, APR Vice President, Global Business Development and Relocation, to the LPS Property Showcase, held May 16-18 in Beijing. Olson spoke at the event, presenting on Bay Area lifestyle, the state of the local market, and living in the area.
This invitation-only expo welcomed an audience of Chinese luxury property buyers, high-end investors, and wealthy individuals. Now in its seventh year, the event held at the Legendale Hotel featured over 80 exhibitioners from over 20 countries and focused on international high-end properties, with 5,000 targeted visitors in attendance. Firmly established as Beijing’s leading luxury property show, the event allows Chinese luxury home owners to interact with well-known property developers from China and leading overseas luxury real estate professionals, like Alain Pinel Realtors.
APR’s participation in the conference coincides with the launch of their International Marketing Strategy last month, targeting the rapidly growing number of international real estate homebuyers investing in the San Francisco Bay Area. As well as launching China.APR.com, the firm’s Chinese language website, APR announced expanded international listing syndication, affiliate offices in China, image ads in international publications, relationships with service providers and financial institutions, and personalized international client assistance.
“The conference served as a unique opportunity for APR agents to network and build international relationships in China and with other global luxury real estate professionals,” said Olson. “The LPS conference is yet another example of how the business world is getting smaller.”
The experience gained from the event helps APR agents to better guide international buyers, as well as gain more exposure for their listings. According to Bob Brushwyler, APR Saratoga, the quality and interest of the contacts was of a higher caliber, and agents came away with more new contacts than from any past LPS conference.
Mark Wong and Daphne Chou, APR Saratoga, visited a well-established Beijing real estate brokerage firm which shares a similar philosophy as APR. The founder and CEO invited them to speak to all their agents and staff regarding the current housing market in the San Francisco Bay Area. They were invited back to Beijing next month to speak at a widely-publicized real estate and investment seminar.
“APR agents explored future partnership possibilities with other brokerage firms, wealth management companies, investment consultants, and individual entrepreneurs,” said Wong. “We gained first-hand experience about Chinese culture, business practices, and real estate opportunities, and also visited Central Government financial institutions to learn more about their monetary policies.”
According to the California Association of Realtors (C.A.R.) Annual Housing Market Survey, the share of international buyers is growing in California, with 30% of international buyers coming from China. In a recent interview with Forbes, Wong said international investors look to buy in the US to diversify their portfolio. C.A.R.’s 2013 International Real Estate Consumer Survey shows 16% of international buyers as interested in investment/tax advantages in the US, and 38% of buyers intending to use their property as an investment or rental. With its weather, business opportunities, and public education system, the Silicon Valley is a natural target for these buyers.
Chinese clients look for brand-new, furnished single-family homes built with high-quality materials. Important home amenities among international buyers according to the international survey are designer kitchens, outdoor pools, and hot tubs.
According to the international survey, 69% of international buyers are bringing in all cash offers, have a median income of $260k, and are highly educated, with 82% being college educated. As this increase in investment buyers translates to an increase in rentals and fewer owner occupied homes, there is a transition in local neighborhoods, with communities becoming increasingly diversified.